Taylor Swift was promoting her second studio album “Fearless” by playing arenas across the country, on a tour that started April 23, 2009. Five days later, she performed at Ireton’s Garwood Whaley Auditorium.
Fast forward to the year 2023 and Swift is one of the highest-selling music artists of the time and has released 10 studio albums. Swift, a 12-time Grammy winner, is currently on her most ambitious tour yet, “The Eras Tour.” Tickets for the tour were in such high demand last November that the Ticketmaster website crashed. A recently released film of the tour became the highest-grossing domestic concert movie, according to CNBC.com, and reportedly helped catapult Swift to billionaire status.
Back in 2009, students at Ireton won a Verizon Wireless contest and the prize was a concert by Swift. The TXT2Win contest consisted of sending the most text messages. Out of a thousand schools across the country, Ireton won by sending in thousands of texts.
“They (Verizon) called the principal’s secretary at the time and she thought it was a scam so she said ‘Sure, sure, we’ll get back to you.’ When she didn’t, they called again and said, “Hey, you guys won this contest because your kids texted the most,” said Laura Fannon, former vice principal of students services.
Fannon says Verizon showed them a report with the texting trends and most were sent during school hours at which time students were supposed to have their phones in their lockers and not use them during the day.